Legend tells us that a ‘WAREHOUSE’ is a mythological or folkloric music event, which under the light of a full winter moon metamorphoses a seemingly inanimate amphitheatre into a ferocious mass of musical anarchy. Pulling violently on the reigns of this unyielding beast, Lawrence Kain from Kicks Entertainment unsaddles, wipes his brow and joins me for a brief moment of retrospection.
“We spend all year coming up with production ideas for Warehouse,” he says. “Each year we custom build a new design with a unique look and feel. In 2008 we built a huge ghetto blaster that the DJs played inside and in 2009 we built a massive UFO the DJs were suspended in. Warehouse 2010 will see our biggest production yet; we have been working on the visual concept for the main stage for around eight months and our custom built design is coming off the press now. We are very excited to be able to bring new and exciting production to Canberra.”
“We don’t want to give away too much but Warehouse 2010 will unleash a totally unique set piece combining both physical custom built structure and 3D mapping,” explains Kain. “The visuals are nothing without the sound quality – anyone who has been to one of our events would have noticed we pay attention to detail when it comes to effects and sound quality!”
Kicks (the handsome promotional team formerly known as Friction and Lexington Music) events have always delivered some of the most exciting, diverse and satisfying lineups of artists that our city has ever seen, and the recipe is still working. “We like to provide a good mix of genres and artists that appeal to both the commercial mainstream market and the underground dance market,” says Kain. “We always find people come to our events often not knowing some of the left of centre stuff on the lineup and leave loving it!”
A big part of the event management process is finding the right people and it seems that the Kicks crew are all stars in their own right. Are they keen to get amongst it? “We have a big crew of skilled event specialists that work with us to make these shows happen,” Kain says. “We have a core crew of managers who we love like family and work with on each event! If you want to get involved send us an email with your resume and what you want to do with yourself to email@example.com.”
In 2009, punters were encouraged to get involved in the space theme whereas this time around they have left your costume ideas much more open to interpretation. “The general production theme we are taking is light. Yes, that is very general, I know. But you will have to come check it out, it will blow you away!”
The Warehouse Festival will be held at AIS Arena on Saturday May 1, featuring artists such as The Bloody Beetroots, MSTRKRFT, Steve Angello, Ferry Corsten, Green Velvet and LMFAO. Tickets through Ticketek.